Instructional Design, Curriculum Development and Visual Design
Allison Selby
The long version
My career has taken an unconventional path — from higher education faculty to corporate instructional designer to senior enablement leader — and I think that’s exactly what makes my work different.
I spent over a decade in higher education teaching information systems, digital media, and instructional design at the undergraduate and graduate level. That grounding in learning science — Bloom’s taxonomy, competency-based design, adult learning theory — is the foundation I bring to every program I build. Most corporate training ignores it. I don’t.
From there, I moved into SaaS and spent nearly 10 years at Collibra, where I built Collibra University from scratch and eventually led GTM revenue enablement. Along the way I ran four LMS migrations, led a global production team, negotiated enterprise vendor contracts, and built programs that were adopted by Google for their own internal enablement.
Lately I’ve been deepening my practice in AI-augmented enablement workflows — using tools like NotebookLM, Gong AI, and Google Gemini to reduce production time and sharpen coaching feedback. That work is documented in the AI-Augmented Work section of this site.
Graduate Certificate, Service-Learning & Community-Based Learning
MS, Educational Technology
BFA, Photography
Skills: Enablement Platform Strategy · LMS Architecture & Migration · Competency Framework Design · AI-Augmented Workflow Design · Prompt Engineering · Content Operations & Governance · GTM Revenue Enablement · Instructional Design · Bloom’s Taxonomy · Docebo · Highspot · Gong AI · NotebookLM · Google Gemini · Asana · Salesforce


